This is Our Story

Former corporate executives, turned beach combing, bike riding entrepreneurs willing to use their 60 (COMBINED) years of knowledge in the board room and investment property ownership to ensure you are successful.

Todd and Irma Roark collectively have more than 60-years of experience in senior leadership and executive management roles.  They share a background in the banking / financial services and mortgage loan servicing industries, in addition to Todd’s 6-years of service in the US Army as a causality assistance officer.

Todd, originally from the big metropolis of Chickamauga, GA, and Irma, from Santa Domingo, Dominican Republic were married in 1999.  Sharing the love of travel and adventure they have lived in numerous cities across the US and internationally.  

In the summer of 2000, Todd and Irma made their first visit to the beaches of 30A.  It was love at first sight!  They began dreaming of the day when the picturesque communities of 30A would be their forever home.  In 2015, Todd and Irma were able to make their dream a reality and ditch their big city digs, corporate jobs, and crazy schedules for full time life at the beach.  

Their motto of “work to live, not live to work” quickly became the basis of what would blossom into Playa Bonita 30A Concierge.  Uniquely equipped with a hands-on real-life approach and 20 plus years of investment property ownership savvy, the Roarks blend their knowledge to sustain viable property management, grow new business relationships, and reinvest in the community that changed their lives.

Todd and Irma are vacation rental property self-management experts.  They are routinely asked to provide local market expertise and guidance from the first time investor to the most savvy real estate investor. 

Todd is a Honors graduate of Covenant College, Lookout Mountain, GA, and is a certified project management professional (PMP) and Six Sigma Black Belt.

Irma is a graduate of North Florida University, and is a professional auditor and accountant.

Links to Todd's and Irma's professional LinkedIn and social Facebook profiles are immediately below:

Todd's LinkedIn   Todd's Facebook

Irma's LinkedIn    Irma's Facebook